AI Intent Scoring
Cart Recovery
Personalisation
A/B Testing
Visitor Tracking
Email Capture
Real-Time Signals
Exit Intent

More revenue from the traffic
you already have.

Most visitors leave without buying. Pounce is an end-to-end CRO platform — it catches the moment they're about to go and gives you one more chance to convert them.

Book a Demo →

How it works

End-to-end CRO.

Identify

Understand who's browsing
and how serious they are.

Pounce scores every visitor's intent based on how they behave — what they look at, how long they stay, whether they've been back before. When the moment's right, it captures their details so anonymous browsers become contacts you can reach.

Personalise

Show the right thing
to the right person.

Every visitor sees exactly the same site right now. Pounce lets you show a first-time visitor something different from a returning customer — and test what works best automatically.

Convert

Turn more of your visitors
into buyers.

When someone's about to leave your site, or they've abandoned their cart, Pounce steps in — on-site or by email — with the right message at the right moment.

Under the hood

Everything that drives
your CRO.

Data Engine

Pounce tracks every visitor across every session — how far they scroll, where they pause, what they click. Every signal feeds smarter decisions about when and how to act.

Decision Analytics

Pounce analyses visitor behaviour in real time and decides which intervention to trigger, for who, and when — without you having to lift a finger.

AI Intent Scoring

Every visitor gets a live score based on how they're behaving — so you know who's ready to buy, who's on the fence, and who's about to leave, before they do.

Intervention Engine

Overlays, sticky bars, personalised offers, survey prompts — the right message, for the right visitor, at the right moment. No developer needed to run campaigns.

Experimentation

Every intervention is tested against a control — so you always know what's driving more revenue and what isn't.

Performance Reporting

See exactly which interventions are saving conversions and recovering revenue — all in one place.

What changes

Before and after Pounce.

Right now

  • ✕Every visitor gets the same experience, regardless of how close they are to buying.
  • ✕You can't tell who's about to leave until they already have.
  • ✕Cart recovery relies entirely on email — after the moment has passed.
  • ✕You're spending more on ads to compensate for low conversion.
  • ✕Testing is slow and hard to tie directly to revenue.

With Pounce

  • →Each visitor is scored in real time and responded to based on their actual behaviour.
  • →High-intent visitors are caught before they leave — on site, not in their inbox.
  • →Interventions fire at the right moment, when they're most likely to work.
  • →More revenue from the traffic you're already paying for.
  • →Every intervention runs against a control, so you always know what's working.

FAQ

Frequently asked questions.

Pounce is an end-to-end conversion rate optimisation (CRO) platform. It watches how visitors behave on your site in real time — where they slow down, hesitate, or head for the exit — and responds instantly with the right message to keep them engaged. Think of it as a CRO layer that sits on top of your existing site and acts on every visitor, not just the ones who fill in a form.
Pounce scores each visitor's intent using AI, combining behavioural signals — pages visited, time patterns, content affinity, prior sessions — to understand what that specific person is likely to do next. Interventions fire when intent is high, not on a generic timer, so they're more relevant and far less intrusive.
Getting started is straightforward — Pounce installs via a single script tag, with no developer involvement required and no re-platforming. Each implementation is configured and designed for your specific site, so the timeline depends on your setup. Most customers are live within a few days of onboarding.
Pounce works on any website — Shopify, Webflow, WordPress, custom builds. It sits alongside your existing stack rather than replacing it, so there's no conflict with your analytics, CRM, or email tools. It deploys via a single script tag.
Pounce works best for any business where visitor intent matters and drop-off is costly — ecommerce stores with cart abandonment problems, SaaS products with free trial or pricing page drop-off, and lead-gen sites where most visitors leave without converting. If you're paying to drive traffic and not converting enough of it, Pounce is designed for you.
Yes. Everything runs on first-party, consent-based data. European and GDPR-native by design, and built to meet Australian ACMA requirements under the Spam Act too.
All of Pounce's features run against a control group by default, so you always have a clean comparison. The reporting dashboard shows conversions saved, revenue attributed, and uplift by page and segment — not vanity metrics. You can see what's working, what isn't, and iterate without leaving the platform.

Find out what Pounce
can do for you.

Book a demo. We'll walk you through the platform and talk through where Pounce would have the biggest impact on your site.

Book a Demo →